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We build simulations to understand human behaviour, agent behaviour, and the interactions between them.

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People are complex.
Understand the possibilities.

Understand what people value, what holds them back, and what to test next, before committing your budget.

About this use case

Compare positioning, ad creative, claims, and proof across audiences. Find the message that makes your difference clear.

Choose the proposition to take into your next campaign.

Compare positioning, ad creative, claims, and proof across audiences. Find the message that makes your difference clear.

Choose the proposition to take into your next campaign.

See what a study reveals
Population

Looking for a clear benefit and a reason to believe it.

Example study

Give a skincare brand a reason to be chosen.

Daily care for dry skin, with ingredients you can understand.

What will it do for me?

Make the benefit specific before asking someone to consider a new brand.

What does each audience need to believe the promise?

Message credibility
Explore the outputs

Built around your business.
And the people who choose it.

For founders and marketing, brand, growth, product, and insights teams making their next consumer decision.

Beauty, food, fashion, and home

People know the brand. Why should they choose it?

Recognition does not always explain a product’s difference or justify its premium. Find what matters to the audience you want to reach.

Explore the problem and simulation

Recognition does not always explain a product’s difference or justify its premium. Find what matters to the audience you want to reach.

Compare positioning, product concepts, supporting evidence, and purchase occasions across customer groups.

Credibility, relevance, and trial consideration.

What you can simulate

Compare positioning, product concepts, supporting evidence, and purchase occasions across customer groups.

What it helps you decide

Choose the proposition, proof, and audience for your next launch or campaign.

Explore credibility, relevance, and trial consideration.

Explore this example

Grounded in the world.
Learning from it, too.

From the data that shapes a population to the outcomes that improve the next study. Every part is connected.

After deployment, compare simulated behavior with observed outcomes. Bring that evidence back into the next study.

Ground in real data

Enterprise behavior, our first-party data, and social listening give the study its starting point.

EnterpriseFirst-partySocial

Different signals. A connected understanding.

Connect behavior to business.
See what to measure next.

Tie each study to conversion, retention, or trust.
Follow the decisions, understand the obstacles,
and decide what to do next.

Example study

Business outcomes

Give a skincare brand a reason to be chosen.

Build the next campaign around a clear benefit and the proof each audience needs.

Study signalMessage credibility
Business outcomePurchase conversion
Measure the change after deployment.

Run the chosen message in a live campaign and measure purchases, alongside credibility and brand consideration.

Compare a defined baseline with observed results. Report rate changes in percentage points and relative lift separately.

This example has no measured business uplift.
New skincare shoppers

Built on questions.
Grounded in evidence.

COLM 2026 workshop paper

Reason-Mediated Behavioral Models for Auditing LLM Social Simulators

Read the paper
Coming soon

From the study
to the real world.

Case studies on the decisions, the evidence, and what happened next.

Talk to us about your use case

Bring a decision.
We’ll bring a world.

Start with the question that matters to your team.
See what a behavioral simulation could reveal.

Book a demo