What changes the strategy?
Vary incentives, available information, and social context. Compare how decisions unfold across conditions.
Can agents reach an agreement that serves the people they represent?
Study opening offers, concessions, walk-away decisions, and the effect of unequal information.
Agent
behavior
When agents act,
understand what follows.
As agents act on our behalf, their behavior matters. Study how they bargain, persuade, negotiate, and cooperate with people and with each other. Simulate economic and social environments before deployment to understand the strategies behind an outcome.
Bargaining & negotiation.Explore offers, concessions, and how agreements emerge.
Persuasion & influence.Understand what changes a decision and whose interests it serves.
Cooperation & social dynamics.Study trust, reciprocity, and conflict in shared environments.
Example interaction
Bargaining in a marketplace
A buyer and seller negotiate a price. How does the prospect of meeting again change their strategy?
Future interactions
The prospect of future trade gives the seller a reason to concede and preserve the relationship.
Built around the world
your agents will enter.
Consumer-facing agents across commerce, services, and everyday life. Study how their decisions affect the people they serve.
Does a shopping agent find what is right for the customer?
Shopping assistants, retail marketplaces, and agents buying on a customer’s behalf.
Explore the shopping scenarioWhat to study
Vary budgets, preferences, seller incentives, and competing offers. Inspect recommendations and negotiation strategies.
What it helps you decide
Understand when an agent protects customer value and when commercial incentives pull it away from the brief.
Outcomes to inspect
Preference fit, total cost, buyer surplus, and agreement rate.
Follow the interaction.
Understand the consequence.
A recommendation, a refund, an upgrade, a booking. See where an everyday conversation can go wrong and what to test before deployment.
Will a promotion override the customer’s budget?
A shopping agent recommends headphones for a daily commute. A promoted bundle competes with a cheaper option that meets the brief.
Customer budget: ₹2,500, including delivery
Customer
I need headphones for the train. ₹2,500 is my total limit. I don’t need any extras.
AgentContext
I’ll compare options for your commute and keep the full delivered price within ₹2,500.
Budget₹2,500 total
PreferenceNo extras
CommitmentConstraint accepted
The agent acknowledges the budget and the no-extras preference. The study follows whether those commitments survive a competing incentive.
What would we test in your deployment?
What to vary
Budget, delivery cost, promotion strength, product evidence, and how firmly the customer states their limit.
Behavior to study
Conflicting incentives · trust · preference alignment
Decisions this informs
Decide how promotions should influence recommendations, and when the agent must put the customer’s constraints first.
Business outcomes to measure
Budget-compliant recommendation rate, purchase conversion, and post-purchase complaints.
Understand the behavior
behind the outcome.
Economic and social environments offer a window into how agents decide, respond to incentives, and interact. Start with the behavior you need to understand.
Whose interests are served?
Examine concessions, influence, fairness, and trust. Evaluate both individual payoffs and collective outcomes.
Does it hold in the real world?
Follow trajectories, inspect failure modes, and compare with observed behavior after deployment to inform the next study.